Experience design: how usability makes the difference!

Experience design: how usability makes the difference!

Laimgrubengasse 10, 1060 Wien, Österreich - On March 7, 2025, the World Usability Congress (WUC) will take place in Graz, and preparations are in full swing. This important event is devoted to the criticism of user friendliness and the design of unforgettable user experiences. As the official message of APA-OTS reports, companies face massive challenges that require to make innovative products not only easy, but also intuitive. Johannes Robier, an expert for human-centered strategy and initiator of the congress, explains that product development is not just about appealing design, but about how products can be seamlessly integrated into everyday life.

The importance of the UX - i.e. the user experience - is undisputed in today's market landscape. Many companies that do not include UX in their development processes right from the start risk losing the connection. Brands such as Apple and Tesla are particularly role models for the creation of experiences that go beyond mere product sales. According to worldusabilityCongress.com , the WUC is not only a platform for specialist lectures and workshops, but also promotes inspiration and networking. Visitors have the opportunity to find out more about current trends and developments in the field of user -friendliness.

Experience design and market opportunities

At the congress, the participants will learn that the creation of known products is not sufficient - is crucial to create unforgettable experiences that promote customer loyalty. Using practical case studies, the WUC shows how companies can design their products and services in such a way that they are not only functional, but also inspire. In addition, regulatory developments, such as the new EU directive on accessibility, are discussed, which will come into force from 2025 and forces companies to deal even more with the needs of their users.

For decision -makers from product development, marketing and corporate strategy, the WUC is more than just an event - it is a must for everyone who wants to survive in a competitive environment. Anyone who misses the opportunities for further training and networking at the WUC could quickly fall behind. Therefore, considerations of the UX and the experience of experience is of the greatest importance for companies to remain competitive in the long term.