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Designing experiences: How usability makes the difference!
The World Usability Congress 2025 in Graz offers insights into UX strategies to retain customers in the long term and improve products.
Designing experiences: How usability makes the difference!
The World Usability Congress (WUC) will take place in Graz on March 7, 2025, and preparations are in full swing. This major event is dedicated to the criticality of usability and creating memorable user experiences. As the official announcement from APA-OTS reports, companies face massive challenges that require them to design innovative products not only simply, but also intuitively. Johannes Robier, an expert in human-centered strategy and initiator of the congress, explains that product development is not just about attractive design, but also about how products can be seamlessly integrated into everyday life.
The importance of UX - i.e. the user experience - is undisputed in today's market landscape. Many companies that don't include UX in their development processes from the start risk being left behind. Brands like Apple and Tesla in particular serve as role models for creating experiences that go beyond simply selling products. Loud worldusabilitycongress.com The WUC is not only a platform for specialist lectures and workshops, but also promotes inspiration and networking. Visitors have the opportunity to obtain comprehensive information about current trends and developments in the area of user-friendliness.
Experience design and market opportunities
At the conference, attendees will learn that creating well-known products is not enough - what's important is creating memorable experiences that drive customer loyalty. Using practical case studies, the WUC shows how companies can design their products and services so that they are not only functional, but also exciting. Regulatory developments are also being discussed, such as the new EU accessibility directive, which will come into force in 2025 and will force companies to pay even closer attention to the needs of their users.
For decision makers in product development, marketing and corporate strategy, the WUC is more than just an event - it is a must for anyone who wants to survive in a highly competitive environment. Anyone who misses the opportunities for further training and networking at the WUC could quickly fall behind. Therefore, consideration of UX and experience design is of utmost importance for companies to remain competitive in the long term.