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Bettina Schuckert competes as the new marketing manager at Gewista!
Bettina Schuckert takes over the marketing management at Gewista. Over 20 years of experience in the industry and expertise in innovation.
Bettina Schuckert competes as the new marketing manager at Gewista!
Bettina Schuckert took over the marketing management at Gewista on June 24, 2025, one of the leading companies in the area of out-of-home advertising in Austria. Previously, she was Chief Executive Officer (CEO) from Dentsu Austria, where her farewell was announced at the end of 2024. Schuckert has over 20 years of experience in management functions at national and international level that she could collect in various industries.
Before she came to Dentsu, Schuckert worked as a marketing and communications manager at Kika/Leiner, where she took over comprehensive responsibilities in the areas of media, custom-relating hip management and brand new positioning. Your use in marketing, communication and CRM underlines your professional expertise, which Andrea Groh, CSO at Gewista, emphasizes in relation to Schuckert's knowledge and your understanding of customers. Franz Solta, CEO of Gewista, also emphasizes her strategic thinking and her innovative strength.
experiences and strategies
In her new role at Gewista, Schuckert will advance the further development of innovative marketing strategies. Her philosophy is based on the importance of integrated solutions that she already emphasized at Dentsu. It sees the potential in the connection of various marketing approaches to optimize the overall offer for customers. Your local market knowledge and understanding of data -based knowledge are crucial for the strategic direction of Gewista.
The growth in the out-of-home area is favored by numerous factors. Technological advances and improved analysis methods mean that digital advertising space is becoming increasingly important. According to a report on Projektunion, the expenses for OOH advertising increased by 6 % to 1.2 billion euros compared to the previous year. This shows that the market for digital poster formats recorded more than 30 million euros in sales.
sustainability and innovation in the out-of-home market
The integration of digital media into out-of-home advertising, especially through programmatic DoOH (Digital Out of Home), enables automated purchase and sales processes in real time. This development is considered a crucial trend for the future. In addition, the following factors promote the growth of OOH advertising:
- technological progress
- creativity and innovation
- Integration with digital media
- targeted, location -based advertising
The discussion about energy efficiency is also becoming more important. Suppliers of the out-of-home industry reduce the power consumption of illuminated systems by up to 80 % by innovative technology. This focus on sustainability is also taken into account by Schuckert in her new strategies, since the advertising market is increasingly developing towards public responsibility and environmental awareness.
In summary, it can be said that Bettina Schuckert offers a promising perspective for Gewista with her experience and expertise in the marketing and communication industry. The increasingly networked and sustainable approaches in the out-of-home market could open up new growth opportunities and lead the company into a flourishing future.For more information on the career of Bettina Schuckert describes [Leadersnet] (https://www.leadersnet.at/news/90501.bettina-schuckert-uebernt- FüehrungsPl. Dentsu provides a detailed overview of your activities as CEO.