Unilever splits off the ice division: Magnum Ice Cream Company is coming!

Unilever splits off the ice division: Magnum Ice Cream Company is coming!

Unilever, Niederlande - Unilever plans to have a comprehensive restructuring of his business. By the end of 2025, the company's ice division is to be outsourced to an independent company that will bear the name "The Magnum Ice Cream Company". This decision is part of a large -scale savings program that aims to tighten the company's portfolio and to focus on margins -stronger business areas within the company. For Unilevers Ice division, a variety of well -known brands, including Magnum, Ben & Jerry’s, Cornetto, Viennetta and Eskimo. According to Oe24 In 2024, the ice division generated a turnover of around 8.3 billion euros, which makes around 14 % of the total turnover of unile. The entire turnover of the company was 60.8 billion euros last year, with a moderate growth of 1.9 %.

The split takes place at a time when Unilever wants to re -evaluate its business models. The company's strategy not only deals with the creation of an independent ice division, but also with the concentration on 30 core brands that generate 70 % of sales. As part of this restructuring, up to 7,500 jobs worldwide should also be dismantled, which is part of a plan for saving costs of around 800 million euros in the next three years. These changes have already led to a positive reaction on the stock exchange, including an increase in Unilever shares by 5.3 % to 4.014 pence.

new products in the ice cream pallet

The ice division is now planning to introduce new products that are to be offered in the coming years. The Magnum brand, for example, will introduce two new varieties: Magnum Utopia Double Hazelnut, a delicious combination of hazelnut and caramel ice, and Magnum Utopia Double Cherry, consisting of an ice cream with black currant raspberry and cream. Cornetto also announces exciting innovations, including Cornetto Max Hazelnut & Chocolate and Cornetto Max Mango & Vanilla. CREMISSIMO products that deal with the pistachie and raspberry are also new to the range.

In addition, the ESKIMO brand will present new products in 2025 that concentrate on the flavors pistachio and raspberry. These new releases will not only be available in retail, but also in cinemas, amusement parks, swimming pools, petrol stations and transformers.

market position of Unilever and outlook

The split off of the ice division is not only an answer to internal corporate strategies, but also reflects a wider trend in industry. The concentration on margins -stronger areas is of central importance, since Unilever acts in a competitive market. The ice cream division had a turnover of 7.9 billion euros in 2023, while the group-wide sales were 59.6 billion euros, such as Tagesschau reported.