Adidas and Mercedes: New chapter in motorsport begins in 2025!

Adidas and Mercedes: New chapter in motorsport begins in 2025!

Stuttgart, Deutschland - adidas has announced an exciting new partnership with the Formula 1 team Mercedes-AMG Petronas, which is a significant turn in the world of motorsport. The world's second largest sporting goods manufacturer will replace the previous supplier Puma and Tommy Hilfiger and thus clink into the internationally most important racing series. This agreement extends over several years and aims to initiate a new era for the successful team. Mercedes team boss Toto Wolff describes the collaboration with Adidas as a "clear declaration of intent", which shows that you strive with the iconic brand in a new direction, like Laola1 reported .

Among this new partnership, Adidas will not only design team clothes, but also develop a complete product range that combines performance and style for drivers, mechanics and engineers. The first collection that symbolizes the collaboration will be launched in February for the 2025 season. Adidas CEO Bjørn Gulden enthusiastically commented on the company's return to the world of motorsport and emphasized the growing popularity of Formula 1, which appeals to new consumers and influences sports and street culture. "We are extremely proud to introduce the Three Stripes as the official team partner of the Mercedes-AMG Petronas F1 team," said Gulden, like Hypebeast reported .

a new approach for team clothing

The partnership not only promises a stylistic upgrading of the team, but also a redesign of what team and fan clothing in motorsport means. Adidas will develop special collections that are tailored to the individual roles of the team members. Toto Wolff added that this cooperation is a groundbreaking step to fight with Adidas together for world championships. The fans can therefore look forward to an innovative and performance -oriented product line that should meet the high demands of the team. On February 1, 2025, the first Adidas X Mercedes-AMG Petronas F1 collection will come onto the market and thus herald the new era for the team.