Serena Williams becomes a co-owner of the new WNBA team Toronto Tempo!

Serena Williams becomes a co-owner of the new WNBA team Toronto Tempo!

Toronto, Kanada - The tennis icon Serena Williams has committed itself as a co-owner of the newly founded Canadian Basketball team Toronto Tetide, which will play in the WNBA in 2026. This exciting announcement was announced by the franchise on March 3, 2025, at a moment that goes far beyond basketball. "It is about emphasizing the real value and the potential of female athletes," emphasized the 43-year-old Williams, who already has experience in sports investment, including shares in the women's football team Angel City and the Miami Dolphins in the NFL. According to the reports of Krone your goal is to actively work on the design of team jerseys and merchandising.

a fresh wind for women's sports

Williams, who won 23 Grand Slam titles, is looking forward to her role in the team and sees the commitment as a fantastic opportunity to support women in sports. The Toronto Tempo is managed by Larry Tanbaum, a billionaire from Toronto and is said to play with 8,000 seats in the Coca-Cola Coliseum. Williams explained that she was "excited to work with Larry and all of Canada to create this new heritage", as well as The New York Times reported.

The team is the 14th franchise of the WNBA and is expected with great anticipation and support from fans. With the prominent participation of Williams, the Toronto pace could not only revolutionize sports, but also the media world. It is believed that their awareness and the strong brand value they bring with them will give the team an important boost. Williams' exact shares in the franchise are not yet known because their investment is waiting for the final approval of the league.