Bayer and Mercedes: Winned in - what can the shareholders expect?

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In the last financial years, both the German Bayer Group and Mercedes-Benz see significant declines in their financial results. Bayer, based in Leverkusen, announced that the adjusted operational profit (EBITDA) fell over 22 percent to 2.35 billion euros in the fourth quarter of 2024. Analysts had only expected a decline to 2.26 billion. The total budget shows that Bayer 2024 generated sales of 46.6 billion euros, which corresponds to a decline compared to the previous year. The company reports a loss of 2.55 billion euros and the prospects for 2025 are not very optimistic. The adjusted sales forecast moves between 45 and 47 billion euros, while the adjusted result could decrease to 9.3 to 9.8 billion euros, such as OE24 reports .

Mercedes-Benz also shows itself in a similar trend falling figures. The group recorded a sales decline from 4.5 percent to 145.59 billion euros. The group result before interest and taxes (EBIT) collapsed by over 30 percent to 13.6 billion euros. The Mercedes car division also suffered from the market Situation, with a decline in sales of 4.4 percent and 23.1 percent less electric cars sold in 2024. CEO Ola Källenius described the situation as "very challenging" and announced that the company will set up the company slimmer and efficiently. For the general meeting on May 7, 2025, a dividend of 4.30 euros per share will be proposed, while in the previous year it was still 5.30 euros, such as Auto Motor und Sport .

calculations and future views

The disturbing numbers for both companies indicate a challenging future. Bayer has already announced that improved performance can only be expected from 2026. Mercedes, on the other hand, plans to increase sales with new models such as the new CLA and electrical versions of popular models. Both companies are forced to adapt their strategies to act more efficiently and profitable in the highly competitive market.

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OrtLeverkusen, Deutschland
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