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Trump's Maga-Look: How femininity becomes a political weapon!
The article illuminates the "Maga look" of women in the area of Donald Trump and the political function of her aesthetics.
Trump's Maga-Look: How femininity becomes a political weapon!
Donald Trump shaped the political stage with a focus on the representation of women in his environment. The expression "Mar-A-Lago-Face" or "Maga-Look" characterizes the appearance of many women in Trump's circle, which relies on a sun-tanned complexion, sprayed lips, wrinkle-free faces and striking eye make-up. Such characteristics are not only cosmetic, but also have a deeper, political dimension. Oe24 reports that this look staged women in movement as the faces of an authoritarian project. The best -known representatives of this style include Kristi Noem, Lara Trump and Kimberly Guilfoyle.
Kristin Kobes du Mez, historian, describes the pictures of women in Trump's government as strongly characterized by patriarchal and evangelical ideals. In this context, aesthetics represents a political function, since women have to support the team's agenda in order to be present in public positions. To what extent this representation of femininity serves as a form of political power is underpinned by the aggressive political appearances of these women. However, there are also exceptions such as Trump's chief of staff, Susie Wiles, who maintains a more reserved style.
women in the Trump administration
The Trump presidency not only has a visual, but also a demographic dimension. According to VOX supported 45 % of the female electorate Trump. Non-college-trained white women and white evangelical women are particularly in demand. Kristi Noem, who acts as a minister of internal security, makes a significant contribution to presenting a militant image, while the recent press secretary Karoline Leavitt counters with a friendlier and more accessible appearance.
The various styles of Noem and Leavitt illustrate the challenges that conservative women face in politics. Noem, with her glamorous presentation, attracts both, admiration and criticism. Leavitt, on the other hand, presents a connection between youth and motherhood that reflects traditional Republican values. Both embody different facets of "maga feminity" and juggling between personal ambition and loyalty to Trump.
women in politics - a global picture
The situation for women in politics is not limited to the USA. In Germany, women in political space are still underrepresented. According to the bmfsfj , the proportion of women in the Bundestag is only 32.4 %. Even in state and local parliaments, the odds are not much better. This discrepancy contradicts the fact that women make up more than half of the population.
Obstacles for women in politics are diverse - from the compatibility of family, work and political office to a male -dominated political culture. In addition, 40 % of politicians report sexual harassment, which further increases the challenges in this area. Programs to strengthen women in politics, including the "municipal action program - women in politics", aim to increase representation.
In view of these challenges, both in the USA and Germany, the question becomes increasingly pressing how women can be successful in politics without having to adapt to stereotypical representations. The balance between femininity and political ambition remains a central topic for the future.