Tourism in the Wienerwald: Development of a holiday paradise started!

Tourism in the Wienerwald: Development of a holiday paradise started!

On Monday evening, the tourism reception of Wienerwald Tourism was held in the Laxenburg Schlosspark. A highlight of the event was the speech by Governor Johanna Mikl-Leitner, who emphasized the central role of tourism for the economic development of Lower Austria. Your goal is to transform the region from the classic destination to an attractive holiday country. In this context, it emphasized the importance of tourism marketing and the diverse possibilities that Lower Austria offers, including the Lower Austria Card, which includes 365 excursion destinations for every day of the year.

Lower Austria is described as the number one cycling land in Europe, which offers offers for top athletes, hobby athletes and families. The cultural activities in the Wienerwald region generate an enormous added value of around 200 million euros, which also underlines the relevance of tourism in the region. As part of the reception, Maria Haarhofer was awarded the "Signs of Merit of the state of Lower Austria" for her services in tourism.

economic tourism and new initiatives

Michael Duscher, Managing Director of Lower Austria advertising, presented Laxenburg as an emerging economic tourism destination. It should be emphasized that economic tourism already contributes to a third of all overnight stays. In order to further increase the quality of the accommodations, a new quality offensive entitled "Selected Stasy" was launched. Michael Wollinger, Managing Director of Wienerwald Tourismus GmbH, reported a successful year with numerous new projects in the areas of movement, culinary and communication.

Christoph Kainz, member of the Supervisory Board of Wienerwald Tourismus GmbH, praised the progress in the development of the Destination Wienerwald and the close cooperation with partners. These joint efforts already show the first fruits and underline the potential of the region. In addition, Andreas Kirnberger, chairman of the advertising & market communication specialist group, announced a painting competition for elementary schools in which the VS Vösendorf emerged as the winner.

the culinary and cultural diversity

The event attracted numerous guests from the tourism industry, including members of the state parliament and other political representatives. The culinary diversity of Lower Austria was also recognized, which has been known for quality and atmosphere for 30 years. Tourism in the region generates around two billion euros annually, which supports the need to continue to develop innovative projects. In the past five years, for example, the number of four-star beds has increased by around twelve percent.

• Innovative projects that strengthen the region are:
• live recruiting for digital networking of job offers
• Wienerwalddinner, a evening of enjoyment outdoors that was quickly booked up

The opening of the first Vienna Wald Fotochallenge with attractive prices for the participants and the use of regional products during the culinary fair "More regionality for your guest" illustrate the strong networking within the community. The goal remains clear: Lower Austria should establish itself as a recognized holiday destination - a process that the region is full of strength and which will also enrich the coming years with numerous projects.

The economic relevance of tourism in Austria is documented by numerous studies and statistics that further illustrate the economic importance. Annual surveys include comprehensive data that is essential for the future of tourism, and thus offer valuable insights for actors in the industry ( wko ).

Further information on the development of tourism in Lower Austria and the latest projects can be found in the comprehensive reports on the measures of the Wienerwald Tourismus and in the marketing initiatives of the regional partners ( OTS , nö ).