Tourism boom in Austria: Guests from overseas secure records!
Tourism boom in Austria: Guests from overseas secure records!
The tourist landscape of Austria is currently subject to a remarkable change that is largely shaped by guests from overseas. According to Vol.at , the increasing influx of Asian and American traveling brings into the domestic tourism industry. Despite positive booking numbers, however, the added value remains under pressure. The analysis of the Austrian Institute for Economic Research (WIFO) shows an imbalance: While the costs rise faster than the income, guests from the USA, Asia and Latin America give significantly more money for their stays than European visitors.
The figures from 2024 are particularly impressive, which show that 2.38 million overnight stays were recorded by American guests, which corresponds to an increase of 14 % compared to 2023. With 654,000 overnight stays and an increase of 90 %, the Chinese tourists also contributed to the fact that Austria is considered an attractive travel destination. Latin America, especially Mexico and Brazil, further expanded their presence with 571,000 overnight stays, while guests from Canada rose 19 % to 383,000 overnight stays.rising expenses and changed tourist destination groups
The total number of overnight bookings reached 154.3 million in 2024. The majority of the holidaymakers still come from Austria and Germany, where there is an economic alarm, but the focus has increasingly shifted to overseas guests. These spend an average of 341 euros a day, while Asian guests even spend 392 euros a day - almost twice as much as their European counterparts.
Those responsible in tourism recognized the changes and rely on the trend "class instead of mass". The Kurier reports that the premium holiday from guests from overseas also favor a journey in the secondary season. Even if the total number of overnight stays is still below the goals, this development suggests that the Austrian tourism destinations are increasingly relying on a diversified guest structure that not only focuses on European visitors.
challenges for the tourism industry
Nevertheless, there are challenges to cope with. As the WKO explains, it is important to secure economic stability in the industry. The President of the Austrian Hotel Association (ÖHV) warns of the increasing costs that press the income. It also shows that guests prefer increasingly cheaper options, which leads to shorter stays and less full board. Some major bankruptcies in the industry reflect these worrying developments.
In order to remain competitive, internationalization of Austrian tourism is considered necessary. The government is asked to take measures to optimize economy, including de -bureaucratization and an offensive on the labor market. Ultimately, Austria has the potential to position itself as a high -quality year -round destination if these challenges are successfully mastered.
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| Ort | Österreich, Land |
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