The 25 largest hotels in Tyrol: Innovation and sustainable tourism 2023

The 25 largest hotels in Tyrol: Innovation and sustainable tourism 2023

In 2023, the hotel industry in Tyrol was characterized by numerous changes that brought both challenges and opportunities. While rising operating costs and a shortage of skilled workers caused problems for some hotels, concepts of sustainable tourism became more important. Despite these difficulties, the region's leading hotels have proven highly adaptable, investing in areas such as quality, wellness and exceptional experiences to support both their growth and customer satisfaction.

The ranking of the 25 largest hotels in Tyrol reflects these efforts and presents a variety of establishments that remain successful in a constantly changing market. The three largest hotels - the organic and wellness resort Stanglwirt, the Aqua Dome in Längenfeld and the Alpenresort Schwarz - not only have a high number of employees, but also impressive increases in sales compared to the previous year.

The top companies in detail

The organic and wellness resort Stanglwirt***** stands out not only for its 350 employees, but also for its turnover of over 49 million euros in 2023, which represents a remarkable increase of almost 8 million euros compared to the previous year.

The Aqua Dome, widely known for its unique thermal facilities, also experienced strong growth. With 253 employees, sales rose to 36.9 million euros, which represents an improvement of almost 3 million euros compared to 2022. The 5-star Alpine Resort Schwarz also appeared robust, with the same number of employees as in the previous year, but an increase in sales to 36 million euros.

Another striking establishment is the Interalpen-Hotel Tyrol, which sits at an altitude of 1,300 meters in a breathtaking location. 274 employees worked here and sales amounted to 25.4 million euros, despite a slight decrease compared to the previous year. The catering sector in Tyrol is strong and diverse, with hotels aimed at different target groups, including families with children and adult groups.

In addition to the sales development, the number of employees in many of these hotels has also increased noticeably. For example, Trofana Royal increased its number of employees from 140 in 2022 to 155 in the current year and was able to almost double its sales from 12.6 million euros to 23.9 million euros.

Overall, the hotel industry in Tyrol shows a positive picture and shows that properly implemented investments and a focus on innovation and nature awareness are successful. It is essential for companies to remain flexible and introduce new strategies in order to meet the different requirements and expectations of guests.

These figures and information are based on the self-reports of the respective companies and comprehensive data analyzes by creditreform. The ranking not only illustrates the successes of the hotels, but also the competitiveness of the Tyrolean hotel industry in a challenging economic environment.

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