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Live World Ski Championships in shopping centers: An experience for all winter sports fans!
Experience the 2025 World Ski Championships live in Austria's shopping centers thanks to Gewista and ORF - a new shopping experience with real thrills.
Live World Ski Championships in shopping centers: An experience for all winter sports fans!
The Alpine FIS Ski World Championships in Saalbach 2025 will ensure lively activity throughout Austria! Thanks to the great initiative of Gewista, the leading provider of out-of-home marketing, viewers now have the opportunity to watch the exciting competitions not only on television, but also live in popular locations such as shopping centers and subway stations. With the support of ORF and A1, an innovation was brought to life that is changing the viewing experience in a revolutionary way.
The transmissions take place in real time via 86 digital screens in the largest shopping centers in the country, including the Westfield Shopping City Süd, Westfield Donau Zentrum and the Shopping City Seiersberg in Graz. This measure enables up to 60 million visitors to experience the competitions up close every year. Florian Wagner, Chief Digital Officer at Gewista, emphasizes that this new form of live broadcast enriches the shopping experience and allows consumers to enjoy the excitement of sport while shopping.
A very special experience
The World Ski Championships will not only be broadcast on the digital advertising spaces, but will also be accompanied by live moderation by sports commentator legend Robert Seeger in the shopping town of Seiersberg. Anton Cech, Managing Director of Shopping City Seiersberg, emphasizes that the livestream on 28 screens is a fantastic service that offers visitors additional emotions while they do their shopping. With this innovative partnership, Gewista shows that digital out-of-home advertising has an impact far beyond traditional boundaries by creating a holistic experience that strengthens the connection between sport and shopping.
How gewista.at reports, Gewista offers a wide range of advertising options in the central shopping locations, which significantly increases interaction with the target group and at the same time increases the efficiency of advertising measures. This new strategy could not only enrich the shopping experience, but also maximize the advertising impact in busy shopping centers.