ORF awards a new digital ad star: Select your favorite campaign!

ORF awards a new digital ad star: Select your favorite campaign!

Wien, Österreich - Orf-Enterprise has launched the new digital ad star today, an audience award for digital campaigns in orf.at-network . This prize is awarded every six months and is based on a voting of registered ORF entertainment users. The aim of the award is to make successful campaigns more visible in terms of implementation and advertising effect.

Matthias Seiringer, Head of Digital Sales at ORF-ENTRISE, has underlined the importance of this price because it promotes appreciation for strong digital campaigns in the public law sector. Nominated campaigns are selected by the ORF-Enterprise digital team, whereby criteria such as click and visibility rates, technical implementation and the operational quality are evaluated.

Details about voting and nomination

The first shortlist for the digital ad-star includes campaigns that were connected between 1 and June 30, 2025 in ORF.AT-Network. Various formats such as Instrream, CTV, display and contextual intelligence campaigns are taken into account. The online voting will take place from July 17th to August 8, 2025. Every registered user can vote to choose his favorite campaign. The winning campaigns will be announced in August 2025.

With the introduction of this awards, ORF-ENTRISE would like to give the digital advertising successes in the largest news network in Austria. The degree of cooperation between clients, agencies and internal campaign management.

market development and digital advertising

The relevance of digital advertising is not only shown in Austria. In 2024, the volume of advertising expenditure in the area of digital advertising in Germany was around 16.5 billion euros, with a forecast to 21.0 billion euros by 2028. The market will be shaped by annual growth rates of 6.43% between 2024 and 2028, which indicates the increasing demand for digital forms of advertising. Significant growth is expected, especially in the area of mobile advertising, which is expected to make 55% of total sales in 2028.

The distribution of sales in digital advertising shows clear trends: 82% of the expenditure will probably be omitted on Programmatic Advertising by 2028. It can be expected that large technology companies such as Alphabet, Meta Platforms and Amazon play a leading role in the digital advertising market.

Overall, the introduction of the digital ad star at ORF-Enterprise shows the progressive change towards a digital media landscape and underlines the importance of innovative advertising strategies in a rapidly developing market environment.