BMW in Steyr: Alarm mood - cost pressure increases the pressure on engine production!

BMW in Steyr: Alarm mood - cost pressure increases the pressure on engine production!

In the vehicle industry, cost pressure is increasing and forces more and more companies to change - including the BMW engine plant in Steyr, Upper Austria. Despite an impressive track record for 2024, with sales of 4.4 billion euros from the production of 1.187 million engines, managing director Klaus von Moltke sees urgent need for action. In a conversation with the crown Von Moltke explained that the past year was successful, but this was not a reason for relaxation.

The investment effort of 562 million euros in the new production of electric motors shows how serious BMW is to focus on the future. The workforce has already been increased from 4700 to 4900 employees, but the challenges remain. "In fact, we had a successful year 2024 in Steyr," emphasized Moltke, who also has to analyze the impending risks of the industry. This warning underlines the uncertainties and the pressure that is in the automotive industry in view of the rapid technological changes in the area of ​​electrification.

Technological challenges and strategic necessities

Innovation in the field of e-mobility forces companies such as BMW to adapt to adapting continuously. According to Klaus von Moltke, it is crucial that the work in Steyr not only keeps an eye on the production figures, but also reacts proactively to the market changes. This claim to adaptation and further development is not only shown in the numbers, but also in the strategic decisions that will soon have to be made in the industry in order to remain competitive under the rapidly changing market conditions.