Mikl-Leitner visits: Nussland secures regional supplies in Lower Austria!

Mikl-Leitner visits: Nussland secures regional supplies in Lower Austria!

On April 17, 2025, Governor Johanna Mikl-Leitner visited the Nussland nutcracker in Bergland, which is considered the largest and most modern of its kind in Austria. This visit focused on regional value creation and security of supply in Lower Austria. Operators Julia Taubinger and Marcus Schindelegger showed Mikl-Leitner around the company, which primarily processes walnuts from home gardens in Lower Austria.

Clarifying the quality and moisture of the nuts when purchasing them in the fall plays a central role in determining the price in Nutland. The product range extends from classic nut products for bakeries and pastry shops to creative specialties such as pestos, mousse and snacks. The company relies on a modern online shop and farm-gate sales to sell its products. Tours of the company are also possible by prior arrangement.

Health benefits and promotion

Walnuts are not only tasty, but also healthy - an aspect that is given special consideration in Nussland's corporate philosophy. The operators are therefore calling for the promotion of local walnut trees and the revival of walnut collecting as a leisure activity. This is linked to the goal of ensuring the continued existence and availability of walnuts, which also plays an important role in regional value creation.

The current situation in the food industry shows that regional value chains, which were previously taken for granted, have declined sharply. Loud agriculture.de The number of agricultural businesses has more than halved since 1995, while the market is increasingly dominated by large companies. As a result, many local value-added facilities such as mills, slaughterhouses or dairies in rural areas have disappeared.

Strengthening regional structures

In order to revitalize regional value creation, efforts are underway to promote short transport routes and local processing. The advantages of regional value creation include the preservation of jobs and traditional craft techniques as well as the minimization of transport routes, which benefit the environment. It was also found that longer processing chains in the region can increase value added up to seven times compared to raw material sales.

However, the development of regional value chains also faces challenges. It takes trust and the joint development of concepts to inform consumers about the added value of regional products. Good marketing is crucial, as consumers are not always willing to accept slightly higher prices. Political support is necessary to continue to strengthen regional markets in the future.

The commitment of Nussland and similar initiatives could not only lead to the promotion of regional products, but also serve as a role model for other companies that value local value creation.