Media meets politics: Vöz-Sommerheuriger strengthens cooperations!

Media meets politics: Vöz-Sommerheuriger strengthens cooperations!

On June 26, 2025, the Vöz summer Heurigen took place in the Grinzinger Heurigen, in which around 200 guests from politics, media and business came together. This event followed the 72nd General Assembly of the Association of Austrian Newspapers (Vöz). Vöz President Maximilian Dasch underlined the essential role of cooperation to strengthen the media and advertising market and referred to the joint campaign "Made in Austria- Made for Austria", which was launched together with the ORF and the VÖP to highlight the importance of Austrian media.

We live in times when the drainage of advertising materials to international platforms without editorial responsibility is an urgent challenge. This campaign aims to raise awareness of private and public advertisers to the value of the Austrian media market, whereby "advertising effect, trust and reach" are central arguments. In this context, Dasch also emphasized the planned promotion of the delivery of newspapers and magazines in rural regions by the federal government.

political support and industry representatives

State Secretary Alexander Pröll praised the work of the media and confirmed the willingness of politics to exchange the framework. The newly occupied committees of the Vöz were also presented during the event. Horst Pirker from the VGN Medien Holding became the new Vice President, while Lorenz Cuturi (Upper Austrian News) takes over the cashier position. The Presidium is complemented by Gert Bergmann (Lower Austria press house), Xenia Daum (Kleine Zeitung), Rainer Nowak (the press) and Martin Paweletz (Auto Touring).

The other guests included several top -class representatives of the industry, including Clemens Pig, CEO of the APA, and Maria Scholl, editor -in -chief of the APA. Leadersnet.tv conducted interviews with personalities such as Maximilian Dasch and Alexander Pröll to learn their visions and views on the current media landscape.

The future of the advertising market in Austria

The challenges that the Austrian advertising market is currently facing should not be underestimated. According to a current report, gross expenditure for print advertising in 2023 was around 1.76 billion euros, which makes up almost 38% of the total advertising investments. Despite this stability, the market shows a trend towards digital advertising formats, which now make up over two thirds of the advertising investments. Austria has one of the highest growth rates in Europe, with an increase of 17.8 percent to 2.83 billion euros in the digital area.

According to IAB Europe’s Adex Benchmark Report, classical media are increasingly competing with digital platforms, which underlines the need to emphasize the value and quality of Austrian media. This becomes particularly critical because large advertising customers such as the Rewe supermarket chain recorded the highest expenses with 220 million euros in 2023.

The ongoing efforts to ensure advertising investments and the promotion of regional media offers are essential steps to maintain media diversity in Austria. The commitment of the industry and the political support measures could be crucial for a positive development of the media landscape in the digital age.

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