MediaMarkt launches DAB+ radio program: A new sound for Austria!

MediaMarkt launches DAB+ radio program: A new sound for Austria!

MediaMarkt takes an innovative step into the future of digital radio. On June 3, 2025, the electronic giant starts its own radio program in Austria, which will be digitally received around the clock. that the program offers information about technology, trends and offers and thus represents a valuable source of information for technology lovers.

This step falls together with the tenth anniversary of DAB+ in Austria, which began with the official test operation on May 28, 2015. Since then DAB+ has established itself as a future-proof standard for digital broadcasting. Class = "Source_2"> ots.at emphasizes that MediaMarkt has been a member of the "Digitalradio Austria" association for over a decade and has contributed significantly to the distribution of DAB+ receiving devices.

The meaning of DAB+

DAB+ offers much better sound quality and additional functions compared to conventional radio. Millions of people in Austria already use DAB+ free of charge and without the Internet. The new programs that can be received over the nationwide DAB+ Multiplex are significantly expanding the existing offer.

The DAB+ Study 2025 shows that two thirds of the Austrians appreciate the variety of programs of the digital stations inside. In particular, the possibility of receiving noise and enjoying digital content without data consumption is highly valued. found that 84 % of the population can receive the extended DAB+ offer via antenna, which further increases the acceptance of digital radio.

positive reactions and future prospects

Roman Gerner, chairman of the Digitalradio Austria association, describes this step of MediaMarkt as a strong sign of the future of digital radio. The establishment of DAB+ in Austrian households was significantly promoted by product placement, information work and customer advice.

The DAB+ figures speak for themselves: 50 % of the population from the age of 15 know the term or the DAB+ logo, and 18 % use DAB+ radio programs regularly. The purchase of DAB+ receiving devices increases, which indicates that interest in digital radio continues to grow. In 2024, almost 86,000 DAB+ receiving devices were sold for home use and the proportion of households with at least one DAB+ capable device is now 27 %.

MediaMarkt's new radio program is therefore not only a further step in the digitization of radio, but also an important contribution to strengthening DAB+ standard in Austria. This means that the company does justice to its role as a key player in the field of digital media embossing.