McDonald's Japan: Pokémon campaign stopped due to food waste!

McDonald's Japan: Pokémon campaign stopped due to food waste!

McDonald’s Japan stopped his limited Pokémon card campaign prematurely. The main reason for this decision lies in massive reports on food waste. Business -oriented resellers bought large quantities of "Happy Sets" to get the exclusive cards, which caused the associated food portions to land in the trash. This development not only triggered outrage within society, but also contradicts the company's sustainable values.

The "happy sets" were sold out within a single day. Shortly after the purchase, the Pokémon cards appeared online at high prices, which obviously nourished the suspicion that many buyers were not interested in the food but only in the cards. In the last few days, large quantities of meals have been found in front of several branches, which again initiated the discussion about food waste. McDonald’s Japan admitted that he had been inadequate for demand and announced the need to review her sales strategies in such a procedure.

Planned measures to reduce waste

In order to avoid similar incidents in the future, McDonald’s Japan already announced some measures. This includes the introduction of an order upper limit per person and the suspension of online orders during such actions. In addition, the staff is given the opportunity to refuse sales in the event of regulatory violations. In the future, the company is aiming to focus more on children and families to ensure that the target group actually benefits from these actions.

Food waste in global context

The problem of food waste is not only Japan, but also many other countries, including Germany. According to a study, an average of 74.5 kilograms of food are thrown away per capita. The most common causes include remnants of products such as cream cheese and a swimmed bread. This waste shows a worrying development, because the feeding of remains of animals is also considered a loss, since the food is originally intended for human consumption. In view of the global challenges in terms of nutrition and sustainability, every form of waste is a sign of inefficient use of funds.

McDonald’s Japan takes an important way with his step to stop the Pokémon campaign to raise awareness of this problem. It remains to be seen whether other companies will implement similar measures to reduce food waste and act more responsibly.