Love declaration of Villach: New magazine celebrates the old town!

Love declaration of Villach: New magazine celebrates the old town!

On May 1, 2025, the new magazine "Love Declaration of Villach" was presented, which illuminates the variety of the old town of Villach with 98 pages. The magazine was developed by the city marketing Villach in cooperation with the agency Magneto CPA. This project aims to list the stories and customs of the city and to present the impressive photographs of the old town. How Click Carinthia reports, the magazine was presented on April 24 and is distributed free of charge in the office of city marketing as well as at various partners and in the region.

The spread of the magazine also includes city shops, hotel rooms and even ÖBB promotions in trains to Villach. In addition, it is provided at airports such as Trieste, Ljubljana and Klagenfurt. The release party attracted numerous guests from the fields of economy, culture and politics. Pierre Bechler, managing director of the city marketing, describes the magazine as an example of modern image advertising for Villach.

Villach's old town - a place of encounter

Villach strives to create a large living room in which everyone can feel comfortable. This vision is supported by targeted urban politics, which relies on generous arms. Mobile avenues and green seating are part of this initiative to invite the urban space for both locals and visitors. How villach.at emphasizes over 50,000 flowers in spring to make the city center more alive. In addition, Villach has the highest drinking fountain density in Austria with over 60 wells.

Another declared goal is to become the most bicycle-friendly community of Carinthia, which is supported by annual investments of up to one million euros in the bike infrastructure. Cycling is funded in the entire city center. Here the pedestrian zone in the center and other areas with bicycles and scooters can be used at walking pace. The holistic approach to urban development is central to find a balance between the needs of the residents and the demands of the growing tourist interest.

Tourism and urban development in harmony

Linking urban development and tourism is of crucial importance for a city like Villach. This also emphasizes Stay user, because tourism can not only give economic impulses and improve infrastructures, but also promote cultural exchange. At the same time, it is important to cope with challenges that are associated with an increase in tourists, such as overloading resources or the possible displacement of residents.

A well -planned urban planning that takes into account social, ecological and economic aspects is therefore essential. With its initiatives and the new magazine, Villach shows that it wants to upgrade its capital as a habitat for the locals and as a goal for tourists. The close cooperation between urban planners, tourism managers and local actors is the key to a common success in urban development.