Legendary chocolate ice cream Brickerl disappears forever!

Legendary chocolate ice cream Brickerl disappears forever!

London, Vereinigtes Königreich - The traditional ice cream brand "Eskimo" has made a nostalgic step: the sale of the popular chocolate ice "Brickerl" was stopped. This measure applies to the entire range, both online and in the supermarkets. The official Eskimo website already shows an error message that confirms the non-availability of the product. The decision was made, after the family pack of the "Brickerl" was removed from the offer in 2024. The reasons for this difficult decision lie in a limited space in the eggrooms and the falling demand, as [OE24] (https://www.oe24.at/welt/stert-dieses-beliebte-kult-eis-verwinden-jetzen-imen-imen-men-men-men-men-men-imen

The "Brickerl", which was first introduced in 1973, enjoyed great popularity for over 50 years. It consisted of creamy chocolate ice cream on the wooden handle, covered by a fine cocoa, and was an integral part of Eskimo's offer, a brand of globally operating Unilever.

changes in the range and market adjustments

The decision to stop the "Brickerl" is part of a strategy by Unilever/Eskimo to adapt the range to the current preferences of consumers. The ice cream market is experiencing significant growth, which is why regular adjustments are necessary in order to be able to operate growth fields and innovations. Despite the setting of the storage pack, the "Brickerl" will continue to be offered in small packs for the impulse area, as [today] (https://www.heute.at/s/zu-starke-krekt-grosse-aendung-bei-kult-eis-eis-eis-eis-eis-is-is-is

With a forecast annual growth rate (CAGR) of 4.87 %, the European ice cream market is considered extremely dynamic by 2029. This development requires that companies such as Unilever regularly check and adapt their offer. The premium mization of ice cream products is an important trend that is further promoted by the increasing demand for low-fat and natural ingredients, as the analysis of the market reports of mordor Intelligence shows.

MARKARY AND FORMENTIFICATIONS

The market for ice cream in Europe is not only determined by large actors such as Unilever, but also shows a variety of new trends and innovations. Especially in Germany and Russia, the two largest ice markets in Europe, the demand for artisanal products and healthy alternatives has increased noticeably. Companies like Ben & Jerry’s and Nick’s rely on innovative product lines to meet the growing demand.

The decision to set the "Brickerl" reflects how important it is for brands to adapt to the constantly changing consumer preferences. However, the "Brickerl" remains in the range as a small pack and shows that there remains space for nostalgia despite the drastic measures.