Black Friday in Wolfsberg: bargain hunt or buying pressure?

Black Friday in Wolfsberg: bargain hunt or buying pressure?

November 29 not only marks one date in the calendar in Wolfsberg, but the beginning of the intensive bargain hunt that goes hand in hand with the Black Friday. Above all, well -known retailers such as the Tenorio shopping center and the Offner fashion house take part in this international phenomenon. While buyers hope for discounts, business feel increasing pressure. The expectations of customers are increasing, and the competition of online trading is becoming increasingly noticeable.

The Black Friday, which has its origin in the USA, has now also established itself in Europe and thus also in this country. According to Christina Kulterer, the managing director of the Fashion House Offner, this day has become increasingly important due to the increase in e-commerce. "He is a profit for all shops and a very important sales bringer," she emphasizes. The discounts are used from Friday to Sunday to increase sales.

pressure and challenge of the discount culture

The growing discount culture also raises questions. "It has become like an addiction," says the tenorio. Many customers constantly demand offers and discounts, which brings the dealers into a difficult situation. Kulterer adds that the specialists in stationary trade often no longer experience the appreciation they deserve. A recurring problem is that buyers claim to have seen a product online cheaper, which is often perceived as unfair.

Despite these difficulties, the Black Friday remains essential for many retailers. In the Tenorio shopping center, the concept of the "Black Weekend" is established to offer customers more time to shop. Kulterer announces that the fashion house Offner is planning special campaigns for regular customers on this day to bind them to the business. Discounts are only granted on selected items to secure profitability.

competition and adjustments in inpatient trade

The competition from online platforms such as Amazon remains a central challenge. These platforms have the option of stretching their offers over a longer period of time, while the shops on site can often only offer strong discounts on individual days. Tenorio tries to counteract this by adding additional services such as personal advice, delivery and assembly. The attraction of shopping with friends and family remains an unbeatable advantage.

Many customers now use hybrid -active forms of purchasing. So you often order online, but pick up the goods directly in the shop or exchange them there. In order to remain competitive, both the tenorio and the Fashionhaus Offner rely on new sales channels, including sales via platforms such as Zalando. Flexibility in business is now more in demand than ever.