Suche
Mein Konto
Carinthian furniture store in transition: surviving in stormy times
Discover how the Carinthian family business Rutar remains successful despite challenges in the furniture market and what growth strategies it pursues. Find out more now!
Carinthian furniture store in transition: surviving in stormy times
At a time when the furniture market is experiencing many challenges, a Carinthian family business stands out. Rutar, as a seemingly “exotic” company in this industry, shows impressive resilience. The turmoil that is forcing many home furnishing companies to fold does not appear to be affecting Rutar. On the contrary, the company even plans to take further growth steps.
What exactly makes Rutar different? While other companies struggle with the demands of the market, Rutar seems to have taken its own path. This secret of success could lie in the combination of traditional craftsmanship and modern business practices. The family business emphasizes the importance of regional roots while pursuing innovative approaches to reach customers and meet their needs.
The strategy of the family business
The philosophy behind Rutar is clear: trust and customer satisfaction are our top priority. Rutar differentiates itself from the large furniture chains through personal advice and tailor-made solutions. Customers value the individual support that is often lost in large stores. Rutar also follows a sustainable sourcing strategy, using wood and other materials sourced locally. This not only strengthens the local economy, but also appeals to environmentally conscious buyers.
Additionally, Rutar has invested in digital tools to maintain an online presence. At a time when many customers buy their furniture online, the company has created an attractive website that complements its physical stores. This hybrid solution could be crucial to Rutar's ability to compete in the competitive market.
Despite the difficult market situation, Rutar has not only survived but is showing signs of growth. This is a remarkable achievement in an industry often characterized by economic uncertainty. With the combination of a solid business model and a clear focus on customer satisfaction, Rutar remains a company that could continue to grow in importance in the coming years.
More information about the development of Rutar as well as a well-founded analysis of the current market situation can be found in an article www.kleinezeitung.at to find.