Hofer revolutionized pawns: Now just donations for a good cause!
Hofer revolutionized pawns: Now just donations for a good cause!
Österreich - Hofer recently introduced a significant change to his deposit machine, which enables customers to donate their deposit amount instead of receiving them. This initiative was officially announced on June 4, 2025 and is part of the comprehensive sustainability strategy "This morning for tomorrow" by Hofer. The donated amounts support social projects, especially the Austrian Red Cross and the Austrian children's cancer aid. This gives customers the opportunity to actively contribute to the support of these organizations while returning their empty bottles and doses. [5min.at reports that…] (https://www.5min.at/5202506041539/aendung-bei-hofer-ist-an-fand automaten-ab-sfort-neu/)
From now on, all customers can choose from the deposit return machine in the Hofer branches whether they want to donate their deposit bon or keep the amount to themselves. This new option on the return machines is now available throughout Austria and all deposit machines have been adjusted accordingly. The return machines are usually at the entrance of each branch and the company has provided comprehensive information in order to make the return process as pleasant as possible. [Vol.at informs that…] (https://www.vol.at/neuefunst-funst-an-hofer-pfand machomaten-jetzen-oester-blebbar/9453569)
commitment to sustainable solutions
With this measure, Hofer pursues the goal of exercising a positive effect on society and the environment. The company hopes to persuade many customers to participate through the deposit initiative and to raise awareness of social projects. With this simple decision, customers can do a lot by using their deposit amount for charitable purposes.In addition, the subject of the deposit is not only limited to Austria. In an international context, there are networks that pursue similar goals. The Pfandnetzwerk, for example, offers digital pledge barrels to support environmental and social projects. These digital solutions help to collect deposit bottles and ensure that the donated bottles benefit socially disadvantaged people.
Developments at Hofer show that retail is increasingly taking responsibility and finds innovative ways to support social initiatives. The hope is that this type of commitment will make school and follow up other companies to achieve positive effects in society.
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| Ort | Österreich |
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