Gönrgy expanded: Sugar variants start today-the new tastes!

Gönrgy expanded: Sugar variants start today-the new tastes!

Deutschland - Gönrgy, the energy drink of the popular influencer Montanblack, has achieved remarkable success in a short time. With over 58 million units sold since the market entry two years ago, the company recently reached a market share of 2.4 percent. This brings Gönrgy to fourth place under the energy drink brands in Germany, as reported by Nielsen. Now the company relies on a strategic expansion and launched sugar-containing variants on June 5, 2025 to open up a larger segment in the highly competitive market of energy drinks.

The new flavors of the sugar -containing patron are mango slam, Paradise Punch and Cactus Kick, all of which are also available in a sugar -free version. The new variants are now available from large single dealers such as Rewe, Kaufland and Edeka, other sales partners such as Globus, Famila and HIT! Follow soon.

strategic extensions and marketing

Gönrgy also has a market share of 11.6 percent in the zero segment, which is remarkable in a market that is currently dominated by sugar-containing drinks. To increase the visibility of the brand, Gönrgy plans an extensive marketing offensive. This includes the national TV and out-of-home campaign, which starts in July 2025 with a gross media volume of over 2 million euros. A highlight was the XMAS event 2.0 in December 2024, which is considered the most watched German Twitch stream of the year with 1.53 million viewers.

Montanblack, which is known with his Merch shop and its over 20 million followers on various platforms, sees an important step towards further development of his brand in the expansion into the energy-drink business. The influencer even traveled to Frankfurt with a helicopter for the launch of Gönrgy, the costs for this were 8,000 euros.

growth factors in the energy-drink market

according to Mordor Intelligence The Energy-Drink market is driven by several factors. The annual growth rate (CAGR) is around 8.51 percent, and the market value will be estimated in 2023 at $ 60.78 billion. Increasing urbanization, growing awareness of health and the search for healthier drinks drive demand. In particular, the popularity of sugar-free products and the focus on the fitness community play an important role.

Great players in the market are companies such as Red Bull, Pepsico and Monster Beverage. Gönrgy is also targeted against these established brands and aims at younger generations that are increasingly looking for new and healthy alternatives.

In a market that is characterized by innovative tastes and marketing strategies, it remains to be seen how Gönrgy can assert itself in the coming months. The introduction of the sugar -containing variants could play a crucial role in further expanding the market shares and making the brand even better known.