Gerry Weber closes all branches: Victrix takes over the brand!

Gerry Weber closes all branches: Victrix takes over the brand!

Gerry Weber, the well -known German fashion brand, faces a drastic upheaval: all branches in Germany and abroad are closed. This decision was made after the brand was sold to the Spanish family company Victrix. This step takes place after the renovation attempts have failed in 2019 and 2023 and the financial difficulties of the company have stopped. Around 40 shops and outlets in Germany are to be closed in the coming months, while the branches will also expire in other countries. The provisional creditor committee and the administrator Lucas Flöther have approved the takeover concept, which results in the loss of around 450 positions, since a total of 122 branches have already been closed. In the future, Gerry Weber will only be available via trading partners.

VICTRIX that the company takes over, the Gerry Weber brand sees as a sensible addition to its own brand strategy in the middle price segment in Central and Eastern Europe. Details on the economic aspects of the takeover have not yet been known. Gerry Weber Austria is now also insolvent, which underlines the difficult situation of the brand. In the past, Gerry Weber was not only active as a fashion brand, but also known as a long -time namesake of the tennis tournament in Halle/Westphalia.

The German fashion industry is currently under pressure, with numerous bankruptcy of well -known companies such as Galeria Karstadt Kaufhof, Esprit and Sinn. This development is significantly influenced by the aftermath of pandemic, rising costs and changing consumption behavior. Despite an improvement in the German fashion chains' business, the buying mood remains, which means that companies like Peek & Cloppenburg, Bree and Hallhuber have also become financial difficulties, such as Tagesschau .