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Bargain or loss? Black Friday in Burgenland in focus
Black Friday is also very popular in Burgenland, but the bargain day often remains unprofitable, especially for smaller shops. Discover the challenges in domestic trade.
Bargain or loss? Black Friday in Burgenland in focus
Black Friday has now become established in Burgenland and is considered an important day that heralds the start of the Christmas business. On November 29th, numerous customers flocked to the stores, often looking for bargains and special offers. While large shopping centers and many stores advertise discounts, smaller business owners often see this discount spectacle as more of a disadvantage than an advantage. The tradition of Black Friday, which comes from the USA, ensures more sales, but it is not always profitable.
In the Eisenstadt shopping center, shopping is encouraged at the “Black Shopping Days” event from November 28th to 30th. Here, buyers can enjoy discounts of up to 70 percent and take part in competitions. Managing director Matthias Zachs emphasizes that electrical goods and textiles are particularly in demand. Despite the competition from online shopping, Zachs believes that stationary shopping at EZE can score points thanks to the varied offerings and integrated dining options.
Smaller shops do not offer discounts
Things look different in the pedestrian zone of Eisenstadt. Some boutique owners, like Stefanie Zardi from Steffis Mode, do not participate in Black Friday. She explains that the high discounts are usually not financially viable for small shops. “There is more sales left over, but the profit drops,” says Zardi, who has not taken part in the discount day for two years. Your customers tend to save their purchases for this special day, which means they are less visited the other days of the year.
Anneliese Neuhold, owner of a perfumery, agrees with this opinion and criticizes the pressure that massive discounts create. “A few years ago 20 percent was attractive, today 70 percent is normal,” says Neuhold angrily. She believes that not every American custom needs to be transferred to the domestic market. Although she is willing to grant discounts for larger purchases, she is only willing to participate to a limited extent in the current discount activity. Neuhold demands that people should invest more in local shops again in order to maintain diversity in retail.
Black Friday therefore has both positive and negative influences on local retail. While large stores and shopping centers want to profit, many smaller stores see the discounts as a threat. The challenge remains: How can small shops win back customers without bowing to the pressure of modern discount strategies? More information can be found in current reports, as www.meinkreis.at explains.