Bundesliga plans Revolution: Media Rights 2026 in the future in their own hand!
Bundesliga plans Revolution: Media Rights 2026 in the future in their own hand!
The Austrian Bundesliga plans a significant change in the marketing of its media rights, which will be effective from summer 2026. The CEO Christian Ebenbauer said that the league has been working on the concept for about a year and a half to use its media rights via its own platform. The current contract with the previous rights holder Sky expires in the summer of 2026. In a recently held club conference, it was decided that the offers from other bidders do not reflect the positive development of the league, which justifies the advance to develop a "direct to consumer" model and the transition to its own media company. Economy analysis has shown that this model is the best option.
The Bundesliga pursues the goal of increasing income through this self -exploitation. However, it is still unclear whether and how a cooperation with partners could take place, since legal and financial framework conditions still have to be clarified. Details on the implementation should be announced by the end of 2023, while in June 2024 a business plan will be discussed in another club conference. At the same time, talks with potential investors are running to secure the necessary financial means for the start. High initial costs for technology and staff are seen as a challenge, but financial support from the clubs is not planned.
Media rights in Germany
- Sky (Pay-TV): Friday evening game, all individual games on Saturday afternoon, top game on Saturday evening, and all games of the 2nd Bundesliga.
- dazn (streaming): Sunday games and the Bundesliga conference on Saturday afternoon.
- Sat.1 (Free TV): nine games per season, including the season opening and relegation games.
- RTL (Free TV): Top game of the 2nd Bundesliga.
- ARD and ZDF: Rights for the summaries of the games.
outlook for the future
For the Bundesliga in Austria, the self -exploitation of media rights is a bold step, which is also a challenge. A model for this development is the Dutch eredivisia, which already introduced a similar model in 2008. Potential cooperation with established providers for the technical infrastructure is not excluded, which can be particularly important for technology and personnel in view of the high initial costs. It is important to the league that objective reporting is not lost, whereby the DFL is mentioned as an example of critical reporting. in the transmission strategy from the 2025/26 season.
In view of the developments in media rights at national and international level, it remains to be seen how the implementation of these plans in the Austrian Bundesliga is progressing and what financial effects this will have on the clubs.| Details | |
|---|---|
| Ort | Österreich |
| Quellen | |
Kommentare (0)