Brickerl has to stay! Fans fight for their cult ice cream from Eskimo
Brickerl has to stay! Fans fight for their cult ice cream from Eskimo
Österreich - After more than 50 years, the popular Eskimo ice brand has removed the iconic “Brickerl” from its range. The chocolate sailor, which has been an integral part of the freezer of many Swiss households since 1973, symbolizes summer and childhood memories for many people. The decision to hire was made on the basis of a changed demand and limited space in the freezer, such as 5min.at.
The news that the Brickerl has finally disappeared from the range was announced in spring 2024. The loyal supporters of the ice have not watched bypass. An online petition was launched to move the manufacturer to add the Brickerl back into the range. Fans show a strong emotional bond with this popular product, which is a childhood memory for many generations. Kleine Zeitung notes that the measure was also part of a range of assortment to meet the needs of modern consumers.
The change in the ice market
The ice cream market has changed significantly in recent years. According to Innovamarket Insights, market analyzes show that the demand for ice cream is increasing worldwide due to their taste and enjoyment. Since 2018, sales in the ice market has increased by 7%, while the product launches have increased by 3%. This clarifies that consumer interest is growing on new types of ice cream and tastes.
The changes in consumer preferences are particularly noteworthy. The strongest demand for new types of ice cream comes from Asia, which last year 43% of the global share of new introductions. China dominates the ice cream market in terms of sales, followed by the USA, Japan, Brazil, Germany and Italy. Let's take a look at the most popular flavors: chocolate, vanilla and nuts lead the ranking.sustainability and health in focus
In today's world, consumers are increasingly emphasizing ethical and sustainable products. Milk ice still remains very popular, but rather appeals to older consumers. In contrast, younger generations, such as millennials and gen z, prefer increasingly milk -free alternatives. These products only make up a small part of the market launches, but grow quickly and gain popularity.
The trend towards a reducer sugar content, new flavors and vegetable options shows that companies have to adapt their product strategies in order to meet the requirements of consumers. In the long run, the insight that health and environmental awareness are associated with each other will be decisive. This offers an interesting perspective for the future of the ice market and gives fans hope that their voices will be heard.
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