Bettina Schuckert takes over the marketing management at Gewista!

Bettina Schuckert takes over the marketing management at Gewista!

The Gewista, a leading company in the area of ​​out-of-home advertising, has won an experienced manager with Bettina Schuckert as the new director of the marketing team. This decision is considered a strategic step to strengthen the marketing department. Bettina Schuckert has over 20 years of experience in leading marketing functions from national and international companies, including her last position as CEO from Dentsu Austria, where she led a team of 200. Your extensive expertise ranges from transformation to growth to profitability.

In her new role at Gewista, Schuckert will be responsible for the strategic orientation and further development of marketing. Your central tasks include transformation, customer orientation and the linking of marketing, communication and sales. Andrea Groh, CSO von Gewista, emphasizes Schuckert's deep industry knowledge and her understanding of the needs of customers in this context.

focus on innovation and collaboration

Franz Solta, CEO of the Gewista, is positive about Schuckert's extensive experience and her innovative strength. Before her time at Dentsu Austria, Schuckert worked in various significant positions, including in the marketing and communication management at the Kika/Leiner Group and in strategic marketing at Penny Austria. However, your professional commitment is not limited to your company activities; It is also active in important industry organizations. So she acts as President of the Effie Board of the IAA and is a member of the board of the IAA and an active member of the Austrian advertising council.

With the appointment of Bettina Schuckert, GEISTA not only positions itself within the industry, but also follows the trend towards data -driven marketing. Marketing managers are currently facing the challenge of effectively using large amounts of data. In order to promote personalized marketing, Customer Data Platforms (CDPS) are increasingly being used, which play a central role in the collection and organization of customer data. These platforms enable companies to create detailed customer profiles and to receive a holistic view of their target group, which should be important for the strategic plans of Gewista.

The challenges of modern marketing, especially in times of flood of data, will also remain central issues for decision -makers. It can be expected that with her extensive experience and commitment, Schuckert will make a significant contribution to further developing Bewista in this dynamic environment.