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Leaving Dior: Fashion pope Chiuri is leaving the house after nine years!
Maria Grazia Chiuri leaves Dior after nine years, emphasizing her gratitude and leaving behind a legacy of growing brand values.
Leaving Dior: Fashion pope Chiuri is leaving the house after nine years!
Maria Grazia Chiuri is leaving after nine years as creative director of Dior Femme, leaving a significant mark on the fashion world. Chiuri, the first woman in this position at Dior, increased the brand value from 4.6 to 10.4 billion euros in 2024 during her tenure. This is largely attributed to their increased investments in women's fashion, accessories and beauty. In an official statement, Dior expressed its "deep gratitude" and highlighted that Chiuri himself had made the decision to leave the position.
On Tuesday, Chiuri presented her latest collection in Rome, her birthplace. This presentation received great applause and rounded off her successful time at Dior. Chiuri's possible designated successor is Northern Irish designer Jonathan Anderson, who has been in charge of the entire Dior collection since April. Historically, a single designer has never been responsible for all of Dior's collections, making Anderson's upcoming role particularly notable.
A look at Chiuri's successes
Under Chiuri's creative leadership, Dior has established itself not only as a leading brand, but also as a platform to amplify women's voices in the fashion industry. Chiuri moved from the fashion house Valentino to Dior in 2016 and brought a breath of fresh air to the traditional brand.
The fashion industry has become increasingly open in recent years, and Chiuri isn't the only woman at the top. The trend shows that more and more women are leading independent fashion brands. Designers such as Grace Wales Bonner, Marine Serre and Emily Adams Bode have emerged as key figures in this new wave of creativity. Wales Bonner previously worked with Chiuri on the 2020 Cruise Collection.
The change in the fashion industry
The 2010s proved that old rules and ideas of success in the fashion industry no longer have to exist. The growing number of female designers shows a shift towards greater gender equality, although there is still a long way to go. The emerging talents in the fashion industry could take up senior positions in traditional fashion houses in the near future, making the emerging change all the more significant.
Maria Grazia Chiuri's departure is not only the end of an era for Dior, but also a sign of the ongoing changes within the fashion industry, in which female creative directors are increasingly dominating. Her vision and contribution will not be forgotten in the industry and could even pave the way for the next generation of female designers.