Auditors' Court criticizes media editions of the city of Vienna: Where is the overview?

Auditors' Court criticizes media editions of the city of Vienna: Where is the overview?

Wien, Österreich - The City of Auditors took a close look at the City of Vienna's media work for the period from 2019 to 2022 and found considerable financial irregularities. The city of Vienna spent a total of 143 million euros for media activities, with almost 85 million flowing in media campaigns. In particular, the high proportion of boulevard media such as "Today", "Kronen Zeitung" and "Austria" caused criticism. The Court of Auditors found that the city of Vienna does not offer the necessary transparency in these areas and strongly recommended that the internal organization optimize. "A transparency and control deficit" is obvious about the structure and documentation of the media circuits, according to the Court of Auditors, such as "https://www.vienna.at/ruchungenhof-kritisiert-der-stadt-wien/9164647"> vienna.at reports.

recommendations for more transparency and efficiency

The examiners also called for an improved documentation of the expenses. There is a lack of a clear overview of the financial expenses, since the city's media work is decentrally organized and various departments are involved. Especially in large campaigns, such as the application of the leisure activities in Vienna or the organic brand "Wiener Gusto", the cost-benefit analysis was considered inadequate. The lack of traceability of these campaigns was a major criticism. The “Summer in Vienna” campaign in 2019 alone costs 2.35 million euros without a clear profit forecast being documented, according to