Party explosion in the Palais Berg: S-Budget inspires 700 party guests!

Party explosion in the Palais Berg: S-Budget inspires 700 party guests!

On Friday, April 11, 2025, the highly excited S-Budget S-Calate . Around 700 guests who were selected by a competition celebrated this extraordinary event, in which more than 10,000 people had participated in the competition. Under the motto "Too Much is not Enough", S-Budget, a SPAR brand, came into the focus of a young target group and emphasized their image as a trendy lifestyle provider.

The event was characterized by a top-class DJ line-up that delighted guests with pulsating beats. The Vienna DJ collective Verum Gaudium started, followed by DJ Topic, known for his hit "I ADORE You", which laying on at 10:30 p.m. Shortly after midnight, DJ Medun, before DJane Mattn, one of the most successful female DJs, took over the stage at 01:00 a.m. and had her only appearance in Austria at this event.

an unforgettable experience

The entertainment also contributed special attractions such as a 360˚ video and a glitter corner that helped the guests create glamorous event looks. Animating walking acts in costumes also ensured a lively ambience. The culinary care was also remarkable: free S-Budget snacks and soft drinks, including energy drinks, were provided to further heat the mood.

The S-Budget S-Calate! Party was not only a celebration, but also a targeted marketing strategy to address the young audience. According to Eventbrite , event marketing strategies are crucial to gain participants and ensure the success of an event. This also includes the use of social media and other promotional channels that S-Budget has effectively used for the application of the event.

The goal of the event

The central focus of the event was to position S-Budget as a trendy brand, especially after the 1,000th product, the S-Budget Energy Drink Kirsche-Banana, was recently listed. A combination of event marketing techniques and targeted addressing the audience should be anchored in the younger target group. Marketing experts emphasize that the creation of unforgettable experiences and the increase in brand awareness are decisive for long-term success, which was impressively implemented at the S-Budget S-Calate!

The event was a successful mix of entertainment, networking and brand strategic positioning, which brought the Palais Berg to shake and will certainly remain unforgettable for many participants.