New Zealand's new tourism advertising ensures scandal and laughter!
New Zealand's new tourism advertising ensures scandal and laughter!
Neuseeland - New Zealand has "Everyone must go!" (In German: "Everyone has to go!") A real PR disaster coup landed. The government wanted to lure Australian tourists into the country and set up a budget of 500,000 New Zealand dollars (approx. 280,000 euros). But instead of enthusiasm there are mockery and snappy comments. The Slogan, which is reminiscent of graduation sales, has already been mocked as a "apocalypse advertising" and "a desperate plea for a toilet", as reported.
The time of the campaign is particularly piquant: While New Zealand urgently wants to attract tourists, thousands of positions in the public service are on the brink, and the emigration abroad reaches historical highs. Critics accuse the government of with this slogan an unwanted "go!" to propagate for their own population. The slogan is perceived as ironically, especially by opposition politician Cushla Tangaere-Manuel, who noted that many New Zealanders actually feel in a similar desperate location, since the layoffs increase in all areas, like Departmented.government remains optimistic
the ironic contradiction and the unfortunate joke behind the slogan show that the advertising strategy should not only give an inviting impression, but also reflects the current economic challenges of New Zealand.
Historically, New Zealand tourism campaigns were often both celebrated and criticized, and "Everyone must go!" lined up in this tradition. The debate about the advertising message and the underlying reality will continue to be kept in the media and social networks.| Details | |
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| Ort | Neuseeland |
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