Luxury strawberries from Japan: The social media hype for 18 euros each!

Luxury strawberries from Japan: The social media hype for 18 euros each!

A new luxury trend spills from the USA to Europe: Japanese strawberries are currently advertised by influencers on social media and arouse minds. The fruit that costs over 18 euros in particular causes excitement. The EREWHON specimen in California, known for its organic products, is advertised as the "highest quality fruit" and comes from Japan. Model Heidi Klum cannot escape the hype and posts a video on Tikkok, in which she enthusiastically reports on her waiting time of four days on the strawberry, which was "totally sold out". "The strawberry also tastes like one," she says after the whole hustle and bustle, while she is looking in with relish, like watson.de reported.

Not everyone is enthusiastic about the precious. Critics are mixed up, and some influencers: inside question whether the high price is also justified. Robert Dahl, a strawberry builder with over 25 years of experience, says: "Of course, not. For the money there are two kilos of strawberries." The elaborate breeding conditions of the TOCHIAKA variety, which requires artificial light and special climatic conditions, justify the exorbitant price for many. The fruit is even sold in a special protective packaging, which makes it appear almost like a collector's object. Many TikTok users have already spoken and share their experiences: "This is the best strawberry that I have ever eaten in my life," says a user in a viral video, while others react rather skeptically. Delicious or overpriced? With such mixed reactions, it only remains to be seen whether the trend can also gain a foothold in the European markets, as the krone.at