Kronen Zeitung leads with 2.2 million readers - who follows?

Kronen Zeitung leads with 2.2 million readers - who follows?

In the current media analysis, which was released on April 3, 2025, the new format "CrossMediarach+" will be presented. This innovative concept combines the reach of print and e-paper editions, online usage values ​​and newsletter offers. According to the analysis, 62.1% of the people aged 14 and over have around 4.82 million people, daily contact with a daily newspaper or their online presences. The "Kronen Zeitung" remains unchallenged at the top and reaches a branded range of 28.3%, which corresponds to about 2.2 million people. This range in interaction with the digital media strengthens the position as the market leader in the Austrian media market, such as vienna.at

While the "Kronen Zeitung" reaches most readers, the newspapers "Today" and "The Standard" follow in places two and three. "Today" reaches a branded range of 14.8% (approx. 1.15 million readers), while "the standard" is 11.9%, which corresponds to about 920,000 readers. The other media in the ranking are "Austria" and "OE24" with 11.6% (897,000 readers) and the "Kleine Zeitung" with 11.1% (860,000 readers).

digitization and range development

The analysis also shows that digital transformation in the media industry continues to play a central role. CEO Niki Fellner from "Austria" and "OE24" emphasizes that your company reaches a cross media+ of 897,000 readers every day, which corresponds to a range of 11.6%. Especially in the age group of 30- to 39-year-olds, they show a range of 14.5% (182,000 readers). Also noticeable is the reach in Vienna, which is 17.2%, such as ots.at Notice.

The media analysis 2024 is part of a comprehensive reform that adapted to the increasing use of online offers. In the course of these changes, the methodology of the survey was revised; The study now comprises more than 15,000 interviews. This led to increased focus on the use of print content that is also accessed online.

brand reach and readership in numbers

The results not only show the current ranges of the largest newspapers in Austria, but also illustrate the challenges that the traditional media are opposed to. The combination of print and digital media is becoming increasingly important in order to keep the readership in a constantly changing media environment and to expand, as well as clip.at analyzed