Crown beats everyone! 2.14 million readers enthusiastic on Sunday

Crown beats everyone! 2.14 million readers enthusiastic on Sunday

The "Krone" is the most successful daily newspaper in Austria, according to the current media analysis 2024, and reaches around 1.7 million readers a day. Especially on Sundays, the leaf can see an impressive readership of 2.14 million, which corresponds to a range of 27.6 percent. In comparison, the next placed daily newspapers keep national ranges in the single -digit range, whereby the "Today" free day newspaper reaches almost a million readers less than the "crown". This makes the "crown" the undisputed number 1 among the Austrian daily newspapers, especially in federal states such as Lower Austria, Burgenland, Vienna and Carinthia, where it is the market leader. In Styria, the "Krone" even reached almost 350,000 readers on Sundays.

In addition to the print edition, the "crown" has also established itself as a leader in the online world. The number of online subscribers to Krone+ has reached a record, and the newspaper also offers the most read newsletters in the country. Their cross-media reach is also the highest in Austria, which underlines the dominance of the "crown" in the media landscape. These successes were confirmed in the annual analysis of the media analysis published on Friday, which took a comprehensive consideration of 15,000 interviews.

discussion about the role of the media during crises

Trust in the media has not only been put to the test due to the range in recent years. According to 26 percent of Austrians, a survey by the Gallup Corona Barometer, which was carried out on March 16, 2021, have the feeling that the media spread panic and contribute to the escalation of the Corona crisis. This represents a significant increase compared to March 2020, where only 13 percent shared this opinion. The approval of the construct that media makes a constructive contribution to coping with crisis fell from 25 to 13 percent. Many people rate the role of the media differentiated: 57 percent of those surveyed share this view.

future developments in media analysis

Media analysis has repeatedly attracted critical voices in recent years, especially with regard to the number of reader that is considered unrealistic. However, it was announced that future expenses would better map the use of online offers and thus to take into account the changes in the media landscape. The next media analysis is expected to identify brand-specific ranges in order to enable a more precise representation of the reader numbers. This reform of media analysis 22/23 is the last in its previous form and is supported by methodological and content changes in order to meet the development in digital media use.