Innovative urban development: Leonding sets creative impulses for the future!

Innovative urban development: Leonding sets creative impulses for the future!

On February 5, 2025, two major events of the umbrella organization of the city marketing Austria took place in Leonding, which are intended to give fresh impulses for the future of urban marketing in Austria. In an intensive board exam, the extended, 16-member management team discussed the strategic positioning of the association and developed concrete measures to increase the visibility of the city marketing. In the course of the event, initiatives were also presented to promote inter-municipal exchange in order to strengthen the cooperation between the cities and regions, such as leonding.at reported.

innovative approaches to urban development

On the following practice day, an interdisciplinary exchange took place, in which experts from the areas of creative industries, architecture and digital technologies came together. Under the motto "Lost Places Remember", innovative concepts for the revitalization of vacancies and for sustainable urban development were presented, including the planned transformation of the former UN Shopping Center to a modern district. The event was not only the idea of ​​finding ideas, but also the networking of creative minds that want to work together on the future of urban rooms.

The discussion round, in which courageous communication strategies were illuminated, brought additional impetus to the action. Representatives of Fora-Film and Rosenbauer emphasized how important a strong brand strategy is for the perception of the cities. The high priority of city marketing is also underpinned by the activities of the city of Leonding, which presents itself strongly in media and social networks. The new homepage, which attaches great importance to digital presence, is one of the latest projects through which the residents are to be informed about what is happening in their city.