Edeka surprises with pink baskets: flirting between the shelves!

Edeka surprises with pink baskets: flirting between the shelves!

An innovative EDEKA campaign is currently causing a stir: In several branches, including in the E-Center in the Jute Center in Delmenhorst, customers with pink shopping baskets can signal that they are single. Apparently the concept is intended as a flirt signal to give sociable singles the opportunity to make new acquaintances when shopping. Market manager Yusuf Caliskan said that this original idea had arisen in the team after already received a positive response from other markets. A total of 200 pink baskets have been ordered, 100 of which are now ready for humorous flirts between obegals and frozen pizza, reports Nwzonline .

The campaign undoubtedly hit the nerve of many customers. On social media, the idea is celebrated as "mega" and "so sweet". But not everyone is enthusiastic about the initiative. A customer expresses her fear that many people could overlook the meaning of the pink baskets, which could result in embarrassing situations if someone accidentally takes the flirt signal basket without understanding what it means. "I hope that I would have noticed the sign," she said, and another user complains that she could fall into the trap without recognizing the intention as it is in the article of tz.de was highlighted.

The campaign could represent a paradigm shift in the way in which singles find contact with each other in today's, dominated world dominated by digital encounters. The idea that real conversations can arise when shopping seems to inspire many, even if critics express concerns that not everyone understands the message behind the baskets. While half celebrates what looks like a fresh breeze in single life, others are skeptical whether it is really the right way to make new acquaintances.