The royals online: Who dominates the social media world?

The royals online: Who dominates the social media world?

A new chapter in the world of Royals is open! Duchess Meghan, Prince Harry's sons, broke the magical brand of two million followers on her Instagram profile "@Meghan" on February 20, 2025-only seven weeks after the start of her account. Like Promiflash , Meghan celebrated her Instagram debut with a heart-warming video that she shows barefoot on the beach. The 43-year-old also announced that her lifestyle brand "American Riviera Orchard" is from now on under the name "As ever", which gave her profile additional momentum. Your fans can look forward to the premiere of her Netflix series "With Love, Meghan" on March 4th.

Not only Meghan makes headlines in the world of social media. A current analysis of the influencer agency network screer has also shown that the British monarchy still plays the leading role among the royal houses on social media. As reported Krone , Jordan's queen Rania comes to the top of the royal popularity scale with astonishing 39 million followers. Meghan ends up in fourth place with her 3.49 million followers, followed by the Jordanian crown prince Hussein and Princess Eugenie. Prince William and Princess Kate are the second most popular couple with 19.8 million followers and benefited particularly from Kate's diagnosis of cancer, who attracted a lot of attention. The British monarchy has a total of 25.54 million followers and thus remains the undisputed number one.

The power of social networks

The ranking shows that despite Meghan's new successes, their reach is not sufficient to compete with the absolute sizes of the royal social media world. The analysis also reveals that numerous other royal houses behind the British royals fall in digital attention, with Luxembourg, Monaco and Belgium, which are only in the shade with less than 500,000 followers. Developments in the world of social media have the potential to significantly increase the influence of the Royals and at the same time offer a fascinating insight into the life of the monarchs.