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Dialog marketing redefined: AI revolutionizes the industry!
Three German-language dialog marketing associations have updated their definition to integrate AI and Automation into marketing.
Dialog marketing redefined: AI revolutionizes the industry!
The marketing landscape is currently faced with a fundamental transformation, which is characterized by the use of new technologies, in particular artificial intelligence (AI) and automation. These changes not only influence the way companies communicate, but also the economic processes as a whole. In this context, three important German-language dialogue marketing associations have revised their self-image and formulated a new definition for dialog marketing. Dialogue Marketing Association Austria (DMVÖ), the German Dialog Marketing Association (DDV) and Swiss Dialog Marketing Association (SDV) set a strategic accent in the industry. medianet reports that the new definition dialogue marketing as "individual, orchestrated, Describes value-pented and action-causing communication via various online and offline channels along the customer journey ”.
The aim of this redefinition is to position dialog marketing as a strategic approach that combines technological possibilities and economic goals together and at the same time intensifies relationships with customers. Martin Nitsche, President of the DDV, emphasizes the data -based, scalable and economically relevant nature of dialogue marketing. In addition, Alexandra Vetrovsky-Brychta, President of the DMVÖ, emphasizes the need for rethinking, relevance, attitude and effect.
core principles and international claims
The new definition is based on four core principles: individualization, orchestration, value foundation and action orientation. Christian Huldi, President of the SDV, underlines the international claim of this new definition. The scientific accompaniment of the project Ralf T. Kreutzer, Professor of Marketing a. D. in Berlin, which describes the new definition as a milestone that sensibly combines technological developments with customer benefit. The complete document to the new definition can be viewed on the platform of the DMVÖ: dmvoe.at
Another important aspect in today's marketing world is the role of artificial intelligence. Professor Jürgen Seitz, an expert in marketing, media and digital economy, in particular illuminates how AI technologies such as Chatgpt can significantly revolutionize dialog marketing. According to