20 years today: revealed secrets of the success of a free newspaper!

20 years today: revealed secrets of the success of a free newspaper!

Wien, Österreich - In an interview with Leadersnet talks to today, managing director of today, about the impressive milestones of the free newspaper, 20 years ago was founded. Today the newspaper reaches over 1.1 million readers every day: inside and has developed from a subway newspaper to an indispensable part of the Austrian media market. Jansky mentions the development in the digital world as a key to success and describes the need to shine with innovative content and to wait quickly with the latest news.

The role of social media and its application

The meaning of social media is also highlighted by Jansky. He emphasizes that interactive and multimedia content will be essential in the future of the media landscape. According to the communications scientist Zizi Papacharissi, who is cited in an interview with taz , young people are increasingly returning to more personal forms of communication. Platforms have to adapt to meet the needs of their users without losing authenticity and community spirit. According to her, the challenge is to create a safe and inclusive environment for the exchange.

Papacharissi expresses concerns that large social media platforms could lose importance while the use is developing. The coming times require a critical reflection on social media, especially in an era in which users often change the platforms creatively and split into many channels. These different forms of communication offer the opportunity to redesign democracy, but also the responsibility to ensure that such technologies are used responsibly.