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The focus of the beauty craze in the world: K-Beauty, Iran and Parisian diversity!
ORF reports on March 7, 2025 on the ideals of beauty and body positivity worldwide. Experts from Seoul, Tehran and Paris shed light on different approaches and social trends.
The focus of the beauty craze in the world: K-Beauty, Iran and Parisian diversity!
Where does the pressure come from to judge beauty? This question arises in view of the new post "Beauty-Dam. Who says what is beautiful?", Which is broadcast on March 7, 2025 at 9:20 p.m. in ORF 2 and on ORF on, how Apa-OTS . During the report, the area of tension between beauty ideals and the growing "body positivity" movement is illuminated, which calls for the acceptance of individual forms of body. The editors Diana Weidlinger, Katharina Wagner and Leonie Heitz Reisen to Seoul, Tehran and Paris to examine the influence of the cosmetic industry and cultural ideas on the ideal of beauty.
Diana Weidlinger illuminates the world of "K-Beauty" in Seoul, a multi-billion dollar industry that trends worldwide with innovative products and beauty philosophies, often based on natural ingredients. Among other things, the cosmetic consultant Jinah Kim, who points to the challenges that arise from the enormous pressure on women, is interviewed. In Tehran, Katharina Wagner documents the everyday life of young women who live in a culture dominated by cosmetic surgery and put themselves in droves every year, despite the continuing economic crisis, which also gained foot in cosmetic surgery. Finally, Leonie Heitz in Paris shows how the ideals of beauty develop from a uniform picture to a broader recognition of diversity. In conversations with models and influencers it becomes clear that individuality is increasingly valued.