Viennese hearts beat faster: We spend that much on Valentine's Day!

Viennese hearts beat faster: We spend that much on Valentine's Day!

The anticipation for Valentine's Day on February 14th is unmistakable in Vienna: A current survey shows that the Viennese are ready to dig deep into their pockets for romantic gifts. On average, the Austrians spend between 50 and 70 euros - flowers with 50 percent remain the most popular choice, followed by sweets (35 percent) and joint experiences (22 percent). "83 percent of men and 66 percent of women plan to give their partner gifts this year," summarizes the important results of the survey. The total expenditure on Valentine's Day is estimated at an impressive 220 million euros, such as krone.at reported.

last purchases and changing trends

The consistently high willingness to gift among men is particularly interesting: the proportion of men who plan a gift rose from 77 percent in the previous year to 87 percent. However, there is a decline in women; Only 57 percent are planning attention on Valentine's Day. Shortly before the big day, the gifts are often in the foreground last minute purchases-over half of the Viennese get their gifts only a few days before or even on Valentine's Day, such as ots.at determined.

Inpatient trade remains the preferred place for purchases: over 80 percent of consumers choose to select their gifts directly in the shop. Margarete Gumprecht, the chairwoman of the trade division in the Vienna Chamber of Commerce, emphasizes the importance of Valentine's Day for many trade sectors. "Especially in challenging times, it shows that emotions are more important than large amounts of money. A small but lovingly selected gift often means more than an expensive purchase," she explains. The Viennese are increasingly relying on sustainable flower gifts, whereby in addition to classic red red roses, colorful and tender bouquets are popular in pastel nuances.