Christmas business is booming: Salzburg retailers are celebrating the flood of customers!

Christmas business is booming: Salzburg retailers are celebrating the flood of customers!

The anticipation of Christmas shopping is clearly noticeable in Salzburg. “Despite all adversities, the Christ child remains a stabilizing factor and brings a positive signal for trade,” explained Johann Höflmaier, chairman of the trade division at the Salzburg Chamber of Commerce. In particular, the popular shopping streets, such as Getreidegasse and Linzergasse, were already well attended on Saturday morning. According to Roland Aigner, managing director of the Old Town Association, people are literally rushing into the shops. Although purchasing reluctance remains noticeable, purchasing behavior is showing a positive trend.

Cultural connections

In a different cultural context, the music of George Frideric Handel experienced a strong revival. The works of the famous composer of the late Baroque period, especially the passion music, are the focus of attention. His St. John Passion, which is often performed during the liturgy, provides a profound experience and is increasingly being performed by ensembles and choirs. Although authorship remains controversial, the emotional arias and poignant choruses of this Passion are extremely powerful and deserve to be heard more, as highlighted in an article on musicweb-international.com.

Trade music, especially the St. John Passion, is appreciated by both professionals and amateurs. The binding power of this music seems to evoke parallel emotions from the holiday shopping season, where the desire for gathering and joy is equally encouraged through shopping and the performance of classical music. High expectations for the upcoming holidays could boost both sales and musical performances.