Hofer revolutionized shopping: New coffers ensure heated debate!

Hofer revolutionized shopping: New coffers ensure heated debate!

On September 27, 2025, Hofer introduced a new cash register system in several branches, also in Carinthia. This development ensures lively discussions among customers. With the introduction of two ATM terminals per cash, the discounter wants to make the purchase process more efficient. The aim is to minimize the waiting times and make shopping more relaxed. While one customer pays or packs his purchases, the next customer can start cashing at the same time, which can be an advantage, especially with a high customer volume.

Hofer explains that this innovation should not only save time, but could also keep prices low. However, some customers react skeptically to the changeover. Many older people feel particularly annoying who have difficulties with the new pace at the cashier. These concerns are confirmed by numerous discussions on social media, in particular Tikkok. A Tikok user, known as @laxobu, expresses her displeasure in a viral video with over 63,000 calls over the new regulation and describes the shopping experience as stressful.

Reactions and discussions

The reactions to the new cash register system are mixed. Some customers find it more practical and more time -saving, while others find the increased clocking hectic. Many users in the comments criticize the hustle and bustle at the terminal and instead demand self -service cash registers. Hofer himself confirms that the intention behind the innovation is to improve the shopping experience. Additional printers and ATM terminals should help to make the payment process more comfortable.

The changes in Hofer are part of a larger trend in retail that focuses on digitization of the shopping experience. According to [Frontnow] (https://www.frontnow.com/de/blog/digitales-auflauferbnis-in-2025— von-trends-to-Messable success), many retailers are faced with the challenge of reconciling traditional shopping experiences with the expectations of customers of speed and relevance. The gap between the expectations of consumers and the offers of trade grows. Dealers are required to network their systems to ensure a seamless customer journey.

A look into the future of shopping

The developments at Hofer are not isolated. Analyzes show that inpatient trade is increasingly important to use real-time stock data and enable immediate loyalty recognition. Dealers must begin to integrate their inpatient strengths into a networked experience in order to meet the requirements of the 2025 customers. An important element, for example, is the tailor -made customer approach based on purchase history and ongoing customer feedback.

Hofer emphasizes that the innovation should not only serve to increase efficiency, but also to ensure a positive shopping experience. The success of these measures is ultimately measured by how well customers accept the new system and how the shopping experience is improved. It remains to be seen how opinions will develop and whether the advantages outweigh the initial stress.

For more information, you can find the articles from 5min and and [KURIER] (https://kurier.at/trend-hub/hofer-oesterreich-neue-kassa-bankomat-card payment/403087643) read.