Sugar trap Dees: Vöslauer Balance Juicy Plus as an advertising mowing 2024!
Sugar trap Dees: Vöslauer Balance Juicy Plus as an advertising mowing 2024!
In a shocking unveiling, over 3,000 consumers have voted the "Balance Juicy Plus" from Vöslauer to the "Advertising Mow of 2024". This product, which is advertised as a health-promoting vitamin water, surprises with a high sugar content: a 0.75-liter bottle contains a full 27 grams of sugar, which corresponds to seven sugar cubes. This exceeds the daily maximum amount recommended by the World Health Organization (WHO) for sugar in an alarming way. Despite the misleading advertising that promises that it is a balanced and low -calorie option, it turns out that the drink is little more than sugar water. Indra Kley-Schöneich from Foodwatch Austria criticized sharply: "Sugar water is not a balance. Such products neither contribute to a healthy lifestyle nor are they suitable for breastfeeding thirst in a healthy way", as foodwatch.org reported.
misleading advertising and manufacturer reaction
Foodwatch Austria had to give the negative price personally to the manufacturer, but nobody refused to take a stand or accept the judgment both at the location in Bad Vöslau and at the parent company Ottakringer Getränke AG in Vienna. This refusal shows the company's questionable behavior in view of the clear vote of consumers. The product received almost 30 percent of the vote and significantly exceeded the other controversial products. Julius Meinl Donau Marille came in second place with almost 23 percent, followed by Eskimo Cremissimo chocolate with 21 percent. The choice was a highly competitive process, and the results show that many consumers are affected by misleading marketing strategies in the food industry, such as also reported.
The Foodwatch initiative to create the "Advertising Mow of the Year" has the goal of promoting more transparency and honesty in advertising for food. Such actions show how products that are advertised as healthy often offer little health. This is a clear request to manufacturers to rethink their marketing practices.
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Ort | Bad Vöslau, Österreich |
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