Tourism in Mecklenburg-Western Pomerania: Record numbers at the end of the year!

Tourism in Mecklenburg-Western Pomerania: Record numbers at the end of the year!

Warnemünde, Deutschland - Mecklenburg-Western Pomerania is experiencing a remarkable tourism boom this year and could head for the second best year since 2019. Like t-online.de use many vacationers with a visit to the Eastern Sea to end. The state tourism association expects up to 32.5 million overnight stays until the end of the year, which corresponds to an increase compared to 2023 with 32.2 million overnight stays. However, the bookings for the holidays remain exciting because around 16 percent of these are made at short notice.

The winter months are an occasion for many to visit the region, with numerous offers such as Christmas markets and illuminated islands waiting for the guests. Over Christmas, a bed load of only 40 to 50 percent is expected, but many hotels expect an occupancy rate of 90 percent or more at the turn of the year. For example, the Grandhotel Heiligendamm recorded a capacity utilization that was over the previous year, while an impressive occupancy of 98 percent in Warnemünde, especially during the traditional tower lighting on January 1, attracts numerous guests.

economic importance of hotel utilization

Hotel utilization remains a crucial key figure for the entire industry, as a significant indicator of the economic health of hotels. According to h-hotels.com it can be seen that high occupancy not only increases the income from room rentals, but also increases sales from gastronomy, events and wellness services. A high occupancy of near 100 percent is often a sign of success, while low rates can require strategic actions such as price changes or advertising campaigns.

The past few years were shaped by major challenges, especially because of the covid pandemic, which dramatically reduced the number of overnight stays. However, the increasing figures this year testify to a remarkable recovery and underline the increasing attractiveness of the travel destinations in Mecklenburg-Western Pomerania.