Easter boom in Lower Austria: 54 million euros for gifts!
Easter boom in Lower Austria: 54 million euros for gifts!
Niederösterreich, Österreich - In Lower Austria, the shopping trend on the occasion of the upcoming Easter holidays is shown. According to the Lower Austria Chamber of Commerce (WKNÖ), sales of around 54 million euros are expected for Easter. Despite the current inflation and the tense economic situation, people in the region plan to issue an average of 55 euros for Easter gifts, such as OE24.at reported.
Compared to the previous year, in which the expenses were around 48 million euros, there is a positive trend. Around 79 percent of those surveyed intend to give someone to Easter this year. Many consumers have the intention of spending the same amount as in the previous year, while 20 percent expect additional expenses. Only 13 percent state to want to reduce your budget, so meinzirk.at .
popular gifts for Easter
The most popular gifts in particular include sweets and chocolate, which are sought by 79 percent of buyers. Other asked items are colored and cooked eggs (46 percent), toys (36 percent) as well as flowers and plants (15 percent). For this Easter, buyers are expected to purchase 4 million chocolate rabbits and 14 million colorful Easter eggs, with the number of Easter eggs increased by 4 million compared to the previous year.
A special trend is the increasing importance of sustainability when buying gifts. 18 percent of consumers specifically pay attention to sustainable options, while 40 percent sustainability find it more important. 47 percent state to buy more sustainable products if the price is the same or lower than with conventional products.
shopping behavior and traditions
It is also impressive that 89 percent of consumers want to acquire gifts in inpatient trade. This shopping behavior illustrates the high priority of Easter for society. Much of the festival celebrates the family with the family, many are planning a common Easter dinner or a snack. Traditions such as the Easter egg hunt and eggs are still very popular.Last but not least, Easter is considered the highest Christian festival that celebrates the resurrection of Jesus Christ. And the fact that the economic factor of Easter should not be underestimated is shown by the entire festive shopping round, which affects the trading figures year after year, such as grow-consulting.de
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| Ort | Niederösterreich, Österreich |
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