OE24.TV breaks records: 2.4% market share in March - a sensation!

OE24.TV breaks records: 2.4% market share in March - a sensation!

Österreich - On April 1, 2025, OE24.TV reports an impressive market share of 2.4 percent in the advertising-relevant target group of 12 to 49-year-olds for March. This number represents the best monthly value in the history of the station. The growth is enormous and shows an increase of 160 percent compared to March of the previous year. This was known in a report by OTS given.

The cumulative range also shows impressive figures: over 1.4 million viewers pursued OE24.TV in March. March 5 was the strongest quota day in the broadcasting story with a market share of 5.6 percent. In the first quarter of 2025, OE24.TV achieved a market share of 2 percent in the target group of 12 to 49 year olds, which corresponds to an increase of 125 percent compared to the previous year. During the same period, 2.5 million Austrians OE24.TV, an increase of 20 percent.

First quarter numbers and daily ranges

On average, more than 360,000 viewers switch on every day, which represents a considerable increase of 26 percent in the year. These positive numbers are according to

The successes of OE24.TV are part of a larger trend in Austria. The media market records moderate growth, influenced by changing consumer preferences towards digital content. Streaming services are becoming more important, and younger spectators prefer personalized viewing experiences, as a report by Statista . These changes demand traditional platforms and at the same time offer opportunities for innovation and adaptation.

The preference for on-demand content and local productions is particularly evident in the increasing demand for programs that reflect cultural diversity. In a multilingual society like Austria, this demand is becoming increasingly relevant. The combination of regular content and local productions is valued by viewers.