25 years of the city market Lienz: A festival of regional diversity!

25 years of the city market Lienz: A festival of regional diversity!

On June 16, 2025, the Lienz city market in Messinggasse celebrated a remarkable anniversary: ​​25 years of market history. Since its foundation in May 1996 under Mayor Helga Machne, the city market has had an impressive career. During this time, 2,600 market days with 18 stalls took place, which were able to offer over 560 regional products. A total of around 4.8 million were announced: welcomed on the market.

A new regular customer card was introduced to celebrate the day, which offers an immediate discount of 3 percent. Berno Mühlburger, the chairman of the city market association, emphasized that around 50,000 euros are invested in the further development of the market annually. This should not only increase the attractiveness, but also improve economic conditions for the regional providers.

diverse offers and direct marketing

The city market Lienz is known for its extensive range of regional (organic) foods. Many local farmers sell their self -made and fresh food directly to consumers. Among other things, are offered:

• fruit: strawberries, raspberries, cherries
• vegetables: asparagus, potatoes
• meat: beef, pig, lamb, poultry
• egg and dairy products

The demand for high -quality, seasonal food has grown steadily, not least due to the integration measures such as the introduction of mobile ATMs in 2011 and the “pleasure shop 24/7” opened in 2022. This invites its customers to acquire fresh products from 39 regional providers around the clock. In self -service format, up to 70 customers visit the gourmet shop every day.

importance of regional marketing

Member of the Landtag Martin Mayerl emphasizes the great importance of direct marketing, both for the local supply of the population and for the income of farmers. Initiatives based on regional food supply are increasingly important. Networks of actors: Inside in civil society, business and politics, play an important role in this context. These merger, such as the nutritional councils or regional value AGs, aim to make the nutritional systems more sustainable on site and to maintain or create the regional value-added rooms.

summarized the Lienz city market not only a place of trade, but also an important factor in the regional economy, which supports local agriculture through direct purchase opportunities and community initiatives. The numerous activities and the support of the community show how strongly regional offers and food are anchored in our society.

For more information about the city market Lienz, interested parties can visit the website my farm, which also helps with the search for direct marketers in the region.