Who will be a social media champion 2025? Exciting competition in the Bundesliga!

Who will be a social media champion 2025? Exciting competition in the Bundesliga!

Schloss Seeburg, Österreich - This day, March 26, 2025, the social media league 2024/25 of the Austrian Bundesliga is analyzed in more detail. The aim of this initiative is to evaluate the online activities of the Bundesliga clubs and create a ranking list based on their performance on significant social platforms. This analysis was launched by Laola1 Seeburg.

The IFI focuses on football-specific training and further education as well as consulting in professional football. At the same time, the private university Schloss Seeeburg offers part-time studies in the field of sports and event management. The social media presence of the clubs plays an increasing role, since it not only increases visibility, but also influences fan behavior and opens up new opportunities for capitalization.

Current status of the social media ranking

The current intermediate score shows an exciting head-to-head race at the top:

Platz Team Points smi
1. Red Bull Salzburg 63 3.00
1. Sturm Graz 63 3.00
3. sk rapid 57 2.71
4. Austria Vienna 51 2.43
5. a. Klagenfurt 50 2.38
6. Blau-Weiß Linz 49 2.33
7. lask 49 2.33
8. Hartberg 30 2.31
9. wac 37 2.06
10. gak 43 2.05
11. altach 40 1.90
12. WSG Tirol 29 1.86

Red Bull Salzburg and Sturm Graz share first place with 63 points, with Salzburg impressing in particular with high ranges and followers. Sturm Graz, on the other hand, shows impressive interaction rates and strong growth. It is interesting that Sturm Graz is both digitally and sporty at the top, while Red Bull Salzburg is only in third place in the sporty table.

digital strength in the Bundesliga

The analysis also reveals that LASK, TSV Hartberg and Austria Klagenfurt achieve solid digital values, even though they are not one of the top six in the sporting field. This illustrates the growing importance of the digital strength of the clubs in the modern sports landscape. Experts point out that a strong digital presence is not only crucial for the brand formation of clubs, but also for the creation of interactive fan experiences.

In addition, in a current research work that examines the central success factors of social media marketing in top sport, emphasizes that the economic meaning and the influence of sporting success on social media marketing have been scientifically found for the first time. These findings emphasize the potential of social networks, as an important platform for sponsorship measures and the associated effects on fan behavior. For sports sponsors, there are new capitalization options through target group -specific marketing and the development of practice -oriented action guidelines.

Overall, it can be seen that the digital world has a major impact on sport and the social media league offers a valuable perspective on the performance of the clubs away from the lawn, while at the same time underlining the constant connection between media presence and sporting success.

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OrtSchloss Seeburg, Österreich
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